The realist in me knows that some savvy ad-exec came up with a really clever way to sell beauty products by marketing them in a pro-woman anti-patriarchy anti-beauty standards package. The optimist in me still likes it. There is a part of me wishing I was radical enough to hate it though. I applaud Unilever (Dove's parent company) for banning models with a BMI below 18.5. However they are still selling us on the necessity of being hairless and smelling like baby powder. They also sell skin-lightening cream in India. I'm going to tentatively go with applauding this sliver of corporate responsibility and hoping it spreads.